Tom Szaky
Eco-Entrepreneur
Tom Szaky is an eco-entrepreneur, known for starting
TerraCycle, a company that makes eco-friendly, affordable consumer products
from waste.
Tom's first successful business was a Web design company
named "Flyte Design," which Tom started at age 14. In 2001, Tom
matriculated to Princeton University, and in his second year, took a leave to
work full time on TerraCycle, which had started as a two man project in a dorm
room. Today, the company has over 100 employees worldwide, operates in fifteen
different countries, collects over 40 different waste streams, and has created
hundreds of upcycled and recycled products.
Tom has written a book about TerraCycle and its development
titled "Revolution in a Bottle," and TerraCycle has been featured on
the National Geographic mini-series "Garbage Moguls."
As a Princeton freshman, Tom and a friend fed leftovers from
the university cafeteria to an army of worms and harvested the worm compost, or
Worm Poop as it is fondly known, and liquefied it into a completely organic,
ultra-effective fertilizer. When it came time to package and sell the
fertilizer, the two boys could not afford to buy packaging, so they turned to
used soda bottles they collected from recycling bins, unwittingly creating the
world's first product made from and packaged entirely in waste.
In 2002, Tom took a leave of absence from Princeton to
dedicate himself full-time to TerraCycle. One year in, on the verge of
bankruptcy, Tom turned down a million dollar grand prize from the Carrot
Capital Business Plan because the investors wanted TerraCycle to become less
focused on being environmentally responsible.
Even without the investor’s money, TerraCycle had its
breakthrough in 2004, selling its little-known fertilizer to The Home Depot and
Walmart - two of the world’s biggest retailers. Today, after doubling in size
for four straight years, TerraCycle occupies a 20,000 sq. ft. factory in an
Urban Enterprise Zone in Trenton, NJ, where it employs over 20 workers in its
labor force and is a second chance employer as part of its pledge to being
socially beneficial.
A decade later, TerraCycle has grown from a two-man, dorm
room operation to an international leader in the field of eco-capitalism and
upcycling and TerraCycle continues to make an effort to prove to the world that
you can make a difference and a profit at the same time. However, after years
of being in business, Tom realized it would take more than an army of worms to
change the world. Tom realized the revolutionary idea they discovered was not
Worm Poop, but using waste materials to make products that are both sustainable
and affordable.
The collection program, known as the Brigade program, was
launched in 2007 with TerraCycle's first partner, organic beverage manufacturer
Honest Tea. For every piece of trash that TerraCycle receives, the collection
Brigade is rewarded with two points, which can be put towards charity gifts
such as a donation to charity:water or Feeding America, or converted to cash
and donated to a charity of the participant's choice.
In 2009, TerraCycle began to take its successful Brigade
programs overseas, launching with Kraft Foods in the United Kingdom, Canada and
Mexico and with PepsiCo and Kraft Foods in Brazil. During 2010, the company
expanded to France, Germany, Argentina, and Sweden. In 2011, TerraCycle has
launched in Switzerland, Israel, Norway, Denmark, the Netherlands, Holland,
Luxembourg, and Italy.
Inc. Magazine’s annual ranking of the fastest growing
private companies in America listed TerraCycle in the top 200 in 2010, moving
from the 288th spot, and was also listed in the top 10 consumer goods
companies. In 2011, TerraCycle ranked in the top 50 consumer goods companies
and at #928 on the Inc 5000 list.
Today, TerraCycle partners with major consumer goods
manufacturers such as Kraft Foods, Frito-Lay, Mars, Kashi, Kimberly-Clark, SC
Johnson, Nestle, L’Oreal and many more to run a comprehensive network of
individuals, schools and organizations who get paid to help collect
non-recyclable packaging. TerraCycle and its partners pay two cents per unit of
returned packaging and the collected material is combined with other waste
streams and recycled into a wide range of consumer products such as flowerpots.
Some of the packaging is upcycled into tote bags, notebooks, backpacks, and
lunchboxes.
TerraCycle products have been sold at retailers including
The Home Depot, Walmart, RadioShack, Best Buy, Toys 'R Us, Whole Foods Market,
OfficeMax, Petco, Urban Outfitters, and Target.
Over 70,000 locations and 22 million participants help
TerraCycle to collect their trash and save it from the landfill. Over 2 billion
pieces of pre- and post- consumer packaging have been collected, over 2 million
dollars have been donated to schools and non-profits.
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